Beagles & Buddies is a social group created by Chloe Fausto, a passionate pet owner who rescued her dog from Priceless Pets after they took in beagles from a breeding lab. This group brings together pet parents and their dogs—beagles and all breeds alike—through monthly “Beagle Parties,” where furry friends can reunite or make new ones. Tasked with designing a logo and brand identity for this vibrant community, I created a playful, energetic, and welcoming identity system that reflects the dynamic personalities of dogs while fostering a sense of connection and belonging among their owners.

The concept for the Beagles & Buddies brand was inspired by the unique personality traits of over 200 dog breeds in the United States. Straying from the typical use of paw prints as a symbol, I focused on dog noses as a unifying element. This creative direction led to the incorporation of Beagles’ distinctive features, particularly their floppy ears, to honor the brand's origins in rescuing dogs from the Envigo breeding labs. By noticing the visual harmony between dog noses and Beagles’ ear curves, I combined these elements into a cohesive and meaningful logomark. To complement the logo, I selected a playful sans-serif font with soft, curved edges and irregular alignment, adding subtle design details like modifying the 'g' to resemble a floppy dog ear. The brand identity was further enriched with a vibrant primary color scheme to convey the lively energy of dogs, along with custom icons, graphic elements, and three distinct patterns to create a versatile and dynamic visual system.