Radiant Roots is a concept skincare brand designed for tween girls eager to embrace the influencer-style skincare experience with products tailored specifically for youthful skin. With social media fueling a rising interest in beauty routines at an early age, Radiant Roots bridges the gap by offering gentle, nourishing, and eco-conscious skincare alternatives. The brand embraces sustainability, cruelty-free formulations, and nature-inspired design, ensuring that self-care remains fun and age-appropriate. My role in this project was to craft the logo, branding, and product packaging, creating a visual identity that resonates with the target audience while maintaining a strong commitment to ethical beauty standards.

The packaging design reflects Radiant Roots’ mission to empower young consumers with skincare that is as visually appealing, effective, and personalized. Inspired by natural elements and soft, inviting aesthetics, the branding incorporates soothing color palettes, organic shapes, and eco-friendly materials to reinforce the brand’s sustainability ethos. Each product, from the Radiant Roots Raindrop Rush Moisturizer to the Sundaze Sunscreen, carries messages highlighting self-care, empowerment, and environmental consciousness. Through thoughtful design, Radiant Roots fills a crucial gap in the beauty market and fosters healthy skincare habits for the next generation.