The "Bring Back the Bell" campaign celebrates Taco Bell's 60th anniversary with a vibrant revival of discontinued fan-favorite menu items. Inspired by the nostalgic aesthetics of the 90s and early 2000s, this campaign blends retro vibes with Taco Bell's iconic branding to create a memorable experience for fans. My role involved crafting engaging visuals across social media, billboards, posters, and packaging that transported audiences back to the era of neon lights, vintage video games, and the unforgettable Taco Bell experience.

Drawing on retrowave aesthetics, the campaign featured a bold color palette, playful typography, and dynamic visuals, encapsulating the energy and excitement of Taco Bell’s legacy. From teasing the menu revival online to designing nostalgic packaging, every detail was curated to reignite memories for long-time fans and introduce a new generation to the brand’s classics. This project highlights the ability of design to evoke emotions, build connections, and create a buzzworthy celebration of Taco Bell’s storied history.